Joy Jitsu wanted drinkware that meant something to their community — mugs that carried a sculpted jiu-jitsu belt as a genuine three-dimensional design feature, in colourways that mirror the belt-ranking system practitioners work through.
Turning a brand idea into a repeatable product
A raised, sculpted belt detail is straightforward to model once, but hard to reproduce identically across a production run. It needed relief tooling that would capture the belt form cleanly on every piece, plus glaze colour-matching across the full belt spectrum so the ranks read correctly.
What we delivered
We built the relief tooling, developed the custom glaze colours, and produced branded, packaging-ready drinkware with a consistent sculpted detail across the run. The result is merchandise the brand’s community actually wants to own — not a generic printed mug, but a piece with real craft in it.
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